Seven bottles of foundation.
Two bottles of eyeshadow.
Two bottles of blush.
In “Natural Beauty,” a short video from directors Lernert and Sander, the model has 365 days’ worth of make-up applied to her face in just one day. Apparently it took nine hours to complete the shoot, and the poor woman had to eat and drink from a straw the entire time.
(Warning: we’re talking a year’s worth of make-up here, people. It’s pretty disgusting by the end.)
Honestly, I’m torn about this video. On the one hand, I appreciate the fact that it gets us thinking and talking about make-up; you can’t watch this video without questioning yourself the next time you go to apply it. Do I really want that goop all over my face?
I also appreciate that the video’s title – “Natural Beauty” – implies that the model is most beautiful before the make-up application begins. The pressure women feel to wear make-up cannot be underestimated; in many ways we are conditioned to feel “naked” or “unattractive” without it.
But a part of me thinks this video goes too far to the other extreme. Instead of simply telling us we don’t have to wear make-up, the short film seems to imply that there’s something wrong with us – maybe even that we’re disgusting – if we do.
To me, the best part of feminism and the positive body-image movement is its emphasis on choice. I don’t think we should be spreading the message that you have to wear make-up, but I also don’t think we should be saying that you can’t or shouldn’t.
All I want is for women to feel free to make that decision for themselves, based on what feels right for them personally. For some people, that means no make-up, ever. For others, it means a little make-up every day. And for most, it means some happy medium between the two. But the best part is realizing that the decision – to apply or not to apply – doesn’t have to be based on society’s standards or what your best friend is doing. It’s entirely up to you.
What do you think of the video?
What are your thoughts/feelings on make-up? Hate it? Can’t go without it? Somewhere in between?